| 1.1 | Introduction | Josh Kaufman | 3:58 |
| 1.2 | The Purpose of The Personal MBA Masterclass | Josh Kaufman | 5:01 |
| 1.3 | Why study business? | Josh Kaufman | 10:04 |
| 1.4 | The five parts of every business | Josh Kaufman | 3:14 |
| 1.5 | Creating a simple business plan | Josh Kaufman | 7:27 |
| 1.6 | Value creation | Josh Kaufman | 1:46 |
| 1.7 | Economically valuable skills | Josh Kaufman | 1:50 |
| 1.8 | The iron law of the market | Josh Kaufman | 5:46 |
| 1.9 | The point of the value creation process | Josh Kaufman | 2:57 |
| 1.10 | The four categories of what people want | Josh Kaufman | 7:17 |
| 1.11 | The difference between sales and marketing | Josh Kaufman | 2:02 |
| 1.12 | The 10 ways to evaluate a market: 1-5 | Josh Kaufman | 3:34 |
| 1.13 | The 10 ways to evaluate a market: 6-10 | Josh Kaufman | 3:02 |
| 1.14 | Creating a checklist | Josh Kaufman | 3:01 |
| 1.15 | The need for reflection | Josh Kaufman | 3:46 |
| 1.16 | The hidden benefit of competition | Josh Kaufman | 3:15 |
| 1.17 | The mercenary rule | Josh Kaufman | 3:53 |
| 1.18 | The crusader rule | Josh Kaufman | 1:21 |
| 1.19 | The difference between a mercenary and a crusader | Josh Kaufman | 3:21 |
| 2.1 | Providing a form of value #1 - products | Josh Kaufman | 3:59 |
| 2.2 | Form of value #2 - services | Josh Kaufman | 4:34 |
| 2.3 | Form of value #3 - a shared resource | Josh Kaufman | 3:41 |
| 2.4 | Form of value #4 - subscription | Josh Kaufman | 3:46 |
| 2.5 | Form of value #5 - resale | Josh Kaufman | 4:52 |
| 2.6 | Form of value #6 - lease | Josh Kaufman | 3:58 |
| 2.7 | Form of value #7 - agency | Josh Kaufman | 5:50 |
| 2.8 | Form of value #8 - audience aggregation | Josh Kaufman | 5:25 |
| 2.9 | Permission - taking it to a level deeper | Josh Kaufman | 2:44 |
| 2.10 | Form of value #9 - loan | Josh Kaufman | 3:22 |
| 2.11 | Form of value # 10 - option | Josh Kaufman | 4:11 |
| 2.12 | Form of value #11 - insurance | Josh Kaufman | 2:58 |
| 2.13 | Re-insurance | Josh Kaufman | 3:55 |
| 2.14 | Form of value # 12 - capital | Josh Kaufman | 3:23 |
| 2.15 | The 12 forms of value - final questions for reflection | Josh Kaufman | 0:33 |
| 3.1 | Perceived value | Josh Kaufman | 5:37 |
| 3.2 | Modularity | Josh Kaufman | 2:10 |
| 3.3 | Bundling and unbundling | Josh Kaufman | 3:09 |
| 3.4 | A prototype (WIGWAM) | Josh Kaufman | 1:54 |
| 3.5 | The iteration cycle | Josh Kaufman | 3:04 |
| 3.6 | Iteration velocity | Josh Kaufman | 2:59 |
| 3.7 | Feedback | Josh Kaufman | 8:37 |
| 3.8 | Alternatives | Josh Kaufman | 4:47 |
| 3.9 | Tradeoffs | Josh Kaufman | 1:39 |
| 3.10 | The nine economic values - a checklist | Josh Kaufman | 2:49 |
| 3.11 | Convenience and fidelity | Josh Kaufman | 6:08 |
| 3.12 | Relative importance testing | Josh Kaufman | 3:20 |
| 3.13 | Critically important assumptions | Josh Kaufman | 4:22 |
| 3.14 | Shadow testing | Josh Kaufman | 5:19 |
| 3.15 | A minimum economically viable offer (MEVO) | Josh Kaufman | 3:06 |
| 3.16 | Incremental augmentation | Josh Kaufman | 0:59 |
| 3.17 | Field testing | Josh Kaufman | 4:23 |
| 4.1 | Introduction to the importance of marketing | Josh Kaufman | 2:16 |
| 4.2 | The most important rule in marketing - gaining people's attention | Josh Kaufman | 2:27 |
| 4.3 | Receptivity: what and when | Josh Kaufman | 4:59 |
| 4.4 | Remarkability | Josh Kaufman | 3:19 |
| 4.5 | Probable purchaser - who? | Josh Kaufman | 3:45 |
| 4.6 | End result | Josh Kaufman | 3:39 |
| 4.7 | Qualification | Josh Kaufman | 8:01 |
| 4.8 | Point of market entry/exit | Josh Kaufman | 4:27 |
| 4.9 | Addressability | Josh Kaufman | 2:31 |
| 4.10 | Desire | Josh Kaufman | 2:42 |
| 4.11 | Visualization | Josh Kaufman | 6:03 |
| 4.12 | Framing | Josh Kaufman | 5:33 |
| 4.13 | Providing something free | Josh Kaufman | 7:22 |
| 4.14 | Permission | Josh Kaufman | 3:46 |
| 4.15 | Having a hook | Josh Kaufman | 2:38 |
| 4.16 | The call to action | Josh Kaufman | 2:36 |
| 4.17 | Narrative | Josh Kaufman | 3:38 |
| 4.18 | Controversy | Josh Kaufman | 4:16 |
| 4.19 | Reputation | Josh Kaufman | 4:13 |
| 5.1 | A further point on controversy | Josh Kaufman | 2:04 |
| 5.2 | Sales turns a prospect into a paying customer | Josh Kaufman | 2:15 |
| 5.3 | The defining moment in sales - the transaction | Josh Kaufman | 3:48 |
| 5.4 | The precondition of trust | Josh Kaufman | 3:17 |
| 5.5 | Common ground | Josh Kaufman | 2:04 |
| 5.6 | The pricing uncertainty principle | Josh Kaufman | 2:50 |
| 5.7 | The four pricing methods | Josh Kaufman | 8:08 |
| 5.8 | Value-based selling | Josh Kaufman | 3:14 |
| 5.9 | Calculating value | Josh Kaufman | 3:08 |
| 5.10 | A story about value-based contract negotiation | Josh Kaufman | 4:34 |
| 5.11 | A story of full-price and free | Josh Kaufman | 4:57 |
| 5.12 | Questions for reflection: value-based selling and education-based selling | Josh Kaufman | 0:26 |
| 6.1 | Defining the next-best alternative | Josh Kaufman | 3:35 |
| 6.2 | The three universal currencies | Josh Kaufman | 7:13 |
| 6.3 | The three dimensions of a negotiation | Josh Kaufman | 4:07 |
| 6.4 | The buffer | Josh Kaufman | 6:23 |
| 6.5 | Psychological factors of negotiation: reciprocation | Josh Kaufman | 9:13 |
| 6.6 | Psychological factors of negotiation: damaging admission | Josh Kaufman | 3:44 |
| 6.7 | Barriers to purchase | Josh Kaufman | 5:00 |
| 6.8 | Risk reversal | Josh Kaufman | 6:02 |
| 6.9 | Reactivation | Josh Kaufman | 2:46 |
| 6.10 | Closing thoughts on this session | Josh Kaufman | 1:40 |
| 7.1 | Entering the value-delivery process | Josh Kaufman | 1:46 |
| 7.2 | The value stream | Josh Kaufman | 3:43 |
| 7.3 | The two types of distribution channels | Josh Kaufman | 6:29 |
| 7.4 | The expectation effect/The unexpected bonus | Josh Kaufman | 5:43 |
| 7.5 | Predictability (uniformity, consistency, and reliability) | Josh Kaufman | 6:06 |
| 7.6 | Throughput | Josh Kaufman | 8:43 |
| 7.7 | Duplication | Josh Kaufman | 2:09 |
| 7.8 | Multiplication | Josh Kaufman | 1:26 |
| 7.9 | Building a scalable business | Josh Kaufman | 4:56 |
| 7.10 | Accumulation | Josh Kaufman | 1:47 |
| 7.11 | Amplification | Josh Kaufman | 4:13 |
| 7.12 | Barrier to competition | Josh Kaufman | 2:46 |
| 7.13 | A force multiplier | Josh Kaufman | 4:19 |
| 7.14 | Systemization | Josh Kaufman | 6:09 |
| 8.1 | Watching your business system operate | Josh Kaufman | 2:34 |
| 8.2 | Defining finance: profit | Josh Kaufman | 4:17 |
| 8.3 | Value capture | Josh Kaufman | 6:02 |
| 8.4 | Sufficiency | Josh Kaufman | 5:20 |
| 8.5 | The only four ways to increase revenue | Josh Kaufman | 3:41 |
| 8.6 | Pricing power | Josh Kaufman | 2:43 |
| 8.7 | Lifetime value | Josh Kaufman | 1:04 |
| 8.8 | Allowable acquisition cost | Josh Kaufman | 3:30 |
| 8.9 | Overhead | Josh Kaufman | 2:18 |
| 8.10 | Costs: fixed and variable | Josh Kaufman | 3:43 |
| 8.11 | Financial controls | Josh Kaufman | 5:16 |
| 8.12 | Incremental degradation | Josh Kaufman | 5:21 |